Michelin retained the consultancy’s top ranking for the eighth consecutive year, with a brand value of $8.8 billion, up 11% ...

New Delhi: Automotive manufacturing group Kinetic has appointed Value 360 Communications as its public relations partner to ...

The Brand Auditors, a consulting firm serving mid-sized and enterprise-level organizations, has enhanced its Brand Audit ...

DAMAC's Amira Sajwani and Chelsea FC's Todd Kline speak to Campaign ME about the brand strategy behind the first-of-its-kind ...

Brand language is made up from three components, all of which are equally important. These are the voice, tone, and messaging ...

The DNA global brand strategy vertical will serve brands through campaigns, brand partnerships, talent relations, social ...

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public ...

How do marketing and branding fit into a limited budget? In this article, we take a deep dive into bootstrapped branding to ...

Conventional models of marketing and brand strategy continue to falter as digital disruption and consumer shifts redefine more traditional methods of marketing. With digital marketing now a core ...

With each appearance, Gupta reinforces one truth: boAt is Aman. Aman is boAt. It’s a brand strategy few Indian startups have pulled off with such intensity. And for a while, it’s worked wonders.