Sol Strategies has shown operational progress and institutional traction, but remains entirely dependent on volatile Solana ...

Tariffs are testing consumer trust. Here’s how brands are adjusting communication to keep customers loyal — or risk losing ...

The brand will be going into Sephora U.S. stores in August and partnering with a luxury retailer in the U.K. in October.

In a time of cost scrutiny and consumer skepticism, pricing transparency is the most undervalued currency we have. Let’s not waste it.

The Hershey Company showcased during the Sweets & Snacks Expo a diverse lineup of product launches across legacy brands and new acquisitions – each reflecting a strategy centered on dual flavor ...

Reach is defined as “a convenient local format expanding our reach into underserved markets and rural areas,” according to ...

Increasingly, consumers are turning to LLMs (not search engines) to answer their questions about products and services. This ...

Increasingly, consumers are turning to LLMs (not search engines) to answer their questions about products and services. This ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Movado's diversified brand portfolio and strong balance sheet provide resilience, but core business faces weakening demand.

Marriott's APEC President Rajeev Menon talks to Skift about why the hotel company chose India to launch its Series brand.

Elevation is hard to get right — and many have failed in their pursuits of pushing upmarket. Here’s what’s working about ...