The breakfast pastry-inspired cold treat is now available in pint size containers at all locations where Blue Bell is sold. "Our new Strawberry Toaster Pastry will wake up your taste buds," said ...

Blue Bell has released two new ice cream flavors to celebrate Mardi Gras and National Ice Cream for Breakfast Day.

The Brenham-based company announced Thursday it has released a new flavor called Strawberry Toaster Pastry, inspired by the breakfast food. Strawberry Toaster Pastry features vanilla ice cream ...

Blue Bell Creameries' newest flavor, inspired by one of America's favorite breakfast treats, could have you up before the alarm. The Brenham-based brand announced Strawberry Toaster Pastry Ice ...

Here's what to know. Ice cream for breakfast? Blue Bell's Strawberry Toaster Pastry Ice Cream says YES There's nothing wrong with eating ice cream for breakfast, and Blue Bell is giving customers ...