Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super ...

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

These are some of the best and worst Super Bowl 2025 ads to watch this year for Super Bowl LIX in New Orleans, between the ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The Super Bowl is about football but some of us will be watching the Super Bowl 2025 commercials to see which celebrities ...

See Glenn Powell as Goldilocks and Super Bowl newcomers like Instacart and Häagen-Dazs dropping their first ads.

A GRIP ON SPORTS • What does this Thursday hold? Important basketball games, as always. More evidence college athletics has ...