An effective call to action should include action words such as "visit", "apply", and "join". A good call to action should be a short phrase, not a sentence. Most are no longer than five to seven ...

Words can be pretty, but meaningless. That was not the case with Tuesday’s inaugural speech by President Barack Obama. The speech should cause us all to think about our nation as it has ...

The first thing to consider when composing a catchy call to action is the introductory verb you will use. The very first word of your call to action should be a hard-hitting, action-calling, ...

A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the ...

“We are excited to have this celebration to inspire a call to action to continue to fight the ... “People sometimes pull out a word or phrase without fully understanding or embracing the ...

These words are not just a historical declaration; they are a personal call to action that drives my work as a changemaker in my community. His dream compels us to stand against inequality in all ...