Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In a new satirical TikTok trend sweeping the app, content creators are mocking the makeup of Republican-leaning women, which they say is defined by caky, orange foundation, too-thick eyebrows and ...

Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

Hey everyone, thank you for watching today's video! In this video I am showing you a romantic eye look which is perfect to ...

I’ve spent years mixing a dozen shades on set to create that perfectly balanced tone — until now,” the beauty mogul wrote on ...

Hello!! I’ve seen so many comments recently asking for my makeup routine on tiktok, instagram and Snapchat so I’ve made an updated makeup video!!! I thought it might be helpful to link the products I ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Once you've prepped your skin and applied your foundation and concealer, choose a ...

The TikTok trend’s creator explains to Glamour why, for her, making fun of Republicans for their concealer shade is a defiant act of liberal politics.

1. Applying 2 to 3 times as much foundation 2. Using warm tones instead of cool tones 3. Applying blush in a higher position 4. Swapping bronzer and contour 5. Applying a darker lip 6. Using setting ...

Ashley Rebecca is an NYC-based makeup artist and a writer for InStyle covering makeup, skincare, and haircare. Start off your celebration right with shimmering metallic eyeshadow that makes a ...