Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing makeup stories that range from best setting powder to Benefit mascaras. For this story ...

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Fashion’s favourite make-up artist Isamaya Ffrench on the the tips and tricks everyone should know - The make-up mogul counts ...

It's when a dear colleague tells me I look exhausted – despite getting a full eight hours – that I take action. I approach ...

One editor tests TikTok's viral unapproachable makeup for a night out. See before and after photos and find out how it worked ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a healthy glow, it will help prevent sun spots, reduce the appearance of ...

After all, the savviest beauty shoppers know that accessible and affordable makeup, skincare, and haircare are the backbone of any great routine. CoverGirl's new mascara helps lift lashes while ...

Necesse is an overwhelming game at the start when it first boots up. There are tens of things that the player can start at the same time, and there is an incredible amount of information on the ...

We may earn commission from the links on this page. We often hear from friends and Insiders that they’re using less makeup as they get older. Some say they’re finding that it "stopped working," ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In addition to using the tips above, you can reduce your overall sugar intake by swapping sugary sweets with foods lower in added sugars and higher in nutrients. There are many other healthy ...