The tween favorite has mastered the art of constant reinvention, explains its vice-president of global marketing, Meghan ...

Verizon's chief revenue officer on an unusually competitive Q1, price increases and how selling non-wireless perks has become ...

Churn is not the result of a single catastrophic event. It is the culmination of a series of frustrating, value-draining ...

The churn of the advertising industry has been brutal for creative agencies in recent years. But has it resulted in something ...

Predictive power improves engagement. Top brands use AI in marketing to anticipate needs, prevent churn and personalize customer interactions. Deeper insights build trust. AI sentiment analysis ...

Human beings, with all that they bring to this complex relationship between the interrelated parts of the system, will make ...