Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

The health expert crafted a faux advertisement to demonstrate how cola companies market unhealthy sodas as healthy beverages.

Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of talent shaping Australia and ...

NASCAR Cup Series driver Noah Gragson is not fond of the trend where fans are required to purchase merchandise in exchange for autographs. He finds happiness solely in meeting with his supporters.

Berkshire has a small position in a massive tech juggernaut that benefits from multiple growth tailwinds and competitive ...

The Coca-Cola Company has renewed its global creative and media account with WPP’s Open X, doubling down on its partnership with the agency network. The announcement follows a significant ...

New Delhi: The Coca-Cola Company has renewed its global marketing partnership with WPP Open X, extending a collaboration that began in 2021. The announcement was made by Manuel Arroyo ...

Beauty creators are showcasing more products found on drugstore shelves How Google’s Veo 3 takes AI video from the silent era to sound for marketers ...

The Coca-Cola Company has renewed its global marketing partnership with WPP Open X. The renewed agreement reaffirms WPP’s role as Coca-Cola’s primary network agency partner worldwide.

Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.

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