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‘Coca-Cola Open Happiness’ is designed to serve as the platform for ... “Open Happiness” was first unveiled in the US with print and television commercials, outdoor advertising and in-store executions ...

But is there really anything hiding inside the Coca-Cola logo ... In 2013, design agency McCann Berlin created an ad for the brand's 'Open Happiness' campaign which zoomed-in on the bottom ...

Coca Cola?s actionable post-ad steps are the perfect example. Instead of just sharing a commercial that talks about happiness, the brand is making an effort to use the attention it?s garnered to make ...

Coca-Cola is doubling down on personalization with ... Creating the campaign was a team effort, developed by WPP Open X, led by David Miami and supported by Essence Mediacom and Ogilvy PR.

The ad trusts its audience ... From “It’s the Real Thing” to “Open Happiness" campaigns, Coca-Cola has evidently pursued emotional storytelling. The “Classic” campaign extends this ...

The challenge was simple: shift the thinking of the company to meet the changing behaviors of teens, and demonstrate a reason to believe in interactive channels through a powerful piece of content.