2. Its logo uses a timeless font. Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would ...

Oddly enough, the only part that looks organic – even at the animation level – is the iconic Coca-Cola font, although that’s primarily because generative AI didn’t have the capabilities to ...

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.