Reports of Diet Coke’s death may have been greatly exaggerated. Jon Springer covers sports marketing and beverage marketing.

Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...

The Coca-Cola Corporation are the two powerhouses controlling the bulk of the carbonated soft drink (CSD) and beverage ...

Amid the cola wars, Mother Dairy's witty social media post garnered attention online. The post brands milk as a drink for a ...

The release of GPT-4.5 for ChatGPT naturally leads to questions about how the model compares to its many rivals. After ...

Laguarta wrote that inclusion remains important to PepsiCo, whose brands include Gatorade, Lay’s potato chips, Doritos, ...

Prepare to be disappointed, as there are some items Costco is getting rid of in 2025, and it has customers feeling a certain ...

Blake Lively’s lawyer warned a judge Thursday that without a strict confidentiality order in her suit against “It Ends With ...

PCs and consoles are more alike than ever these days, but the gap in gaming sales is projected to wide by quite a bit by the ...

The never-ending hilarious ad war between beverage majors Coca-Cola and PepsiCo has taken off this season with Pepsico's 'any time' jibe at its bigger rival Coca-Cola's 'half time' campaign. Replying ...

The decades-old rivalry between Coca-Cola and PepsiCo has flared up once again, as the two beverage giants go head-to-head in a fresh advertising fac ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...