You wait all day for a promotion at OMG & then seven come at once. Though it could be due to annual review cycles, of course.

Strong international growth. While YETI's sales growth in the U.S. has drifted close to zero, it continues to see near-30% ...

Marketing copywriting drives online retail, shaping how potential customers perceive your brand, products, and services.

Brands across various sectors are forecasting sales growth ranging from 10% to 250% during this year’s Valentine’s Week ...

A sales drop in the mid-single digits in Kraft Heinz’s fourth quarter and in the low single digits for the year sent the CPG giant’s stock tumbling, but executives have a plan to claw back losses – th ...

Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group, today announced the promotion of Philippa Newman to Chief Brand and Product Officer ...

Restaurant Brands , beat fourth-quarter profit and sales estimates on Wednesday, as promotions boosted performance at Burger ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.

With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

As Valentine’s Week becomes a major commercial event, brands witness a rise in sales across flowers, chocolates, and luxury jewellery.

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.