or a bold monogram can represent the business name starting with that letter. The color should be bold and eye-catching, but not overwhelming or awkward. The logo should be trademarked and put to ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

My wife, Heather, and I moved to Austin, Texas, where I’d grown up, and I used the physical and psychological separation from the company to do some soul-searching. Explore HBR HBR Store About ...

We take a deep dive into the best employee monitoring software packages on the market in 2025, considering the best use cases for each.