The Orlando Magic's new look isn't just about aesthetics - it's a strategic move years in the making, with surprising ...

The Buc-ee's beaver is taking on another small business over trademark infringement after Florida oddities shop riffs on the ...

Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

Thames Water suffered a major setback in its fight to avoid nationalisation on Tuesday as it said U.S. private equity firm ...

Strategy offers a formal logic for the company’s goals and orients people around them. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group ...

What comes to mind when you hear the company name, Nike? Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a ...

A small business needs to protect its intellectual property, which includes its business name and logo. These items distinguish the business from the competition by generating brand recognition ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...