The NBA All-Star Game is an economic success for the sport but the game has declined in popularity, with a format change coming this year in San Francisco.

Thunder guard Shai Gilgeous-Alexander unveiled his new Converse shoe, The Shai 001, ahead of the NBA All-Star weekend in San Francisco.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

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Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

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Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Oklahoma City Thunder star Shai Gilgeous-Alexander may be well on his way to winning his first MVP award. He is also set to ...

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There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.