Car rental company Avis is on a mission to move away from its corporate messaging, used by its US counterpart to a strategy ...

Ipl: Discover how brands are reshaping sports marketing through immersive experiences that connect with fans emotionally and ...

For the last several years, Pride Month was a splashy marketing event for big brands. Stores adorned windows with rainbow ...

The image consulting industry is on a roll. The future of the global image consulting market currently valued at $4.5 million is projected to grow at a ...

By giving your employees a platform in advertising, you're empowering them alongside boosting their confidence.

Whether meeting someone new, watching a movie trailer, or clicking on a brand’s homepage, one thing holds true: first impressions matter. In psychology, it's known as the "primacy effect," ...

Crocs, Inc. is reporting that Terence Reilly, formerly president of Heydude, will take over the role of EVP and chief brand ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it made a strategic error.

Most Americans don't really know what's in the Inflation Reduction Act—or why it's so critical to the climate to save it.

The business landscape has changed dramatically over the past two years. Hybrid offices, remote teams, and a renewed focus on ...

The private sector, particularly shopping malls, has taken significant steps to host various art events and establish open ...

Getty Images / volkankovancisoy Brand recognition is a concept used in advertising and marketing to describe ... A study of 597 corporate logos, published in the Harvard Business Review, found ...