Whether fans were rooting for the Kansas City Chiefs or the Philadelphia Eagles at Super Bowl LIX on Sunday night (Feb. 9), ...
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...
Midway through the second quarter of Super Bowl LIX, ‘Take Me Home, Country Roads’ echoed throughout the Caesars Superdome as ...
A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...
And Rocket Mortgage found the perfect song with “Take Me Home, Country Roads.” The company ended the commercial with “Everyone deserves their shot at the American Dream.” That’s when the program cut ...
CHARLESTON, W.Va. — “Take Me Home, Country Roads” are the lyrics now getting the attention from hundreds of millions of ...
A cover of John Denver’s “Take Me Home Country Roads” played on a commercial during Super Bowl LIX on Sunday, and the ad was the first of its kind.
A commercial for the lending company aired, and as the cameras went live back in the stadium, fans were encouraged to keep singing "Country Roads" from their seats in the stands. They delivered.
That’s a far trickier proposition than your garden variety card stunt. This is where Rocket anticipated “Country Roads” would do most of the heavy lifting. “When I really started to ...