Numerous factors go into designing a logo for a professional sports team. Let’s take a look at 15 of the Ugliest NHL Uniforms ...

The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

CORPUS CHRISTI, Texas — The Alice ISD gave the community the tall task of voting on the new design of its football field, and ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

The franchise formerly known as the Arizona Coyotes will now be known as the ... not only on potential names but also on potential logos. We love the passion of the people of Utah and the way ...

Owner Ryan Smith brought an NHL team to Utah when he acquired the Arizona Coyotes on April 18 ... Wednesday's announcement came with a new primary logo, secondary logo, font and jerseys of ...

The primary logo for the franchise depicts the Mountain ... a representation of Utah’s rich winter sports history and its clear skies for more than 230 days a year. The team’s uniforms will ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the excitement being felt around the Utah Mammoth is palpable as they forge ahead ...