X launches AI-generated ads for marketers—how it will work
X is unleashing AI-generated ads on its platform, the company announced Friday.
6 creative campaigns to know about today
Among today’s creative highlights, Duolingo’s CEO speaks out about the deaths of the brand’s beloved characters; a family ...
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How Nivea is Using AI to Measure Creative Effectiveness
Beiersdorf chief digital officer Axel Adida has a tall order: market the conglomerate’s brands, including Nivea, Eucerin, and Aquaphor, across 89 markets-and prove that those efforts are working. "We ...
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Industry leaders chart the road ahead for auto & mobility marketing
At e4m Auto Marketing Summit, auto industry experts delved into the transformation of brand storytelling, personalisation & how companies are responding to the growing demand for tailored experiences ...
Google, Meta and the rest of US Big Tech are the robber barons of our age. Now, incredibly, a Labour Government is planning to help them pull off the theft of the ce…
Labour wants to give American Big Tech the right to hoover up the copyrighted creations of Britain's biggest brands - without ...