Without leaguewide kit deals, U.S. soccer's lower-league clubs are making their mark with eye-catching shirts.

Your logo is part of your brand but your brand identity really encompasses everything, visual and verbal and even your behavior.” ...

IT’S that time of year again. With the 2024-25 season done and dusted, preparations are underway for next term. And one thing ...

Punk doesn't like Coke, he likes Pepsi. That's just part of his reasoning for carrying a corporate logo on his arm for ...

From the early days of skiing to modern designs, these are our favorite ski resort logos for no particular reason.

Opinion: Foley & Lardner attorneys say businesses must be strategic in using generative AI platforms to create logos and ...

Every hole at Oakmont has seen substantial changes after a 2023 renovation, but these will have the biggest impact on how the ...

When talking about famous car brand logos, one could argue that McLaren’s logo is up there with Audi’s four rings, BMW’s ...

Chances are, the Nike Swoosh is the first thing that comes to mind. The Nike Swoosh logo has a fascinating backstory, as it started as a shoe stripe, as a way to differentiate its shoes from ...

To register trademark or service mark protection for a logo, a company must demonstrate that the combination of name and design qualifies as sufficiently distinctive to avoid confusion with other ...