As more and more organisations have moved to cross-functional and cross-regional involvement in the development of their strategic and operational brand plans, the result has been greater ...

Marketing and Sales don't work together—they are siloed. The word has a negative connotation—and for good reason. Cross-functional teams tend to be more agile, and nearly two-thirds of market ...

Companies now recognise the need for cross-functional team members to participate in the overall strategic planning process, as well as the expectation for them to build their own departmental plans.