Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

It will also help inform your marketing strategy. Customers crave frictionless experiences, so when we use the information from our customer journey map and other sources to develop a top-notch ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

A customer journey map tells the story of the customer's experience ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...

The aim of every email marketing program ... take action instantly Customer lifecycle marketing is a more holistic approach that considers every step of a customer’s journey with your business.

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing ... a customised map to help customers ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...

A customer journey map tells the story of the customer's experience ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with ...