In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

In this modern era, where technology is reshaping every facet of business, retail operations are no exception. Through her insightful research, Vinodhini Chandrasekaran explores the transformative ...

In the competitive realm of financial services, personalized marketing is not just beneficial—it's transformative. McKinsey's ...

In today's fast-paced and ever-evolving marketing landscape, businesses must utilise multiple advertising channels to reach ...

Happy customers stick around, and they'll even spread the word for you-no extra marketing budget needed. Pretty sweet deal, huh? Let's see how email automation will enhance your customer journey ...

Successful CRM strategies rely on high-quality data, predictive analytics, and AI-driven automation to deliver seamless ...

Learn how Revenue Operations leaders are building a financially valid business case to justify the change management, ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Organisations across the region are prioritising cyber security, customer experience and application development, even as they navigate cloud repatriation and a growing skills gap in AI and security.

By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints.