Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Category Growth Officer and CMO for International Foods Mustafa Shamseldin uses an end-to-end look at how the CPG giant’s brands impact consumers’ lives to expand.

Betfred has announced a partnership with SIS (Sports Information Services) which will broadcast the operator’s in-house TV ...

It’s this definition that allows so many T-shirts ... “The answer is to buy less stuff,” he said, “and that’s a very difficult to impossible proposition for companies in an open market economy.” To ...

Articulating your value proposition as an advisor is harder than ever due to changes in the industry that have advisors both racing to increase their breadth of services and compete against new ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently resonates with potential customers—and how they effectively communicate this ...

Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers over the telephone, Internet, or fax. Telemarketing may either be carried out by ...

The campaigns behind the following ballot initiatives collected enough valid signatures for their measures to appear on the ballot but withdrew their proposals. CISS Require Personal Finance Course ...

Neither experimental verification nor experimental falsification of a general proposition are possible in this field. Complex phenomena in the production of which various causal chains are interlaced ...