Diageo is the world's leading premium alcoholic drinks business. Its leading brands include Johnnie Walker whisky, Smirnoff vodka, Baileys liqueur, Captain Morgan rum, Jos Cuervo tequila ...

Drinks manufacturer Diageo joined forces with TV cooking show MasterChef and created a multimedia strategy to boost spirit sales in Australia. By infiltrating the largest, and most-renowned, food ...

Diageo is exchanging brand rights for vodka brand Ciroc for a majority stake in Tequila brand Lobos 1707. The gold standard ...