The No. 1 goal of the direct response copywriter is to write copy that converts. It's the copy that drives the reader to take action—entices them to take that next step—then (literally) it tells them ...

Tari Johnson is the creative director at SeQuel Response, where she leads the creative team in the development of compelling and high-performing direct mail, digital design, and copywriting.

In 2014, she won the Clayton Makepeace Financial Copywriting Prize, which launched her career as a direct response copywriter specializing in the financial and investment industry. Since then ...