Hologram Media Network (HMN) has launched the world’s first always-on holographic advertising network, built in collaboration ...

For example, CPG brands may find value in at-store inventory, automotive brands with screens in parking lots full of drivers, and apparel brands with locations at shopping malls. Bring customer data ...

Ajay Mehta, MD of Cinema and OOH Solutions at GroupM India, talks about the rapid growth of DOOH, breakthroughs in the field and hindrances caused by high CapEx casts ...

This convergence positions DOOH for substantial growth in the coming years ... Digital screens are used extensively in shopping malls, airports, and sports arenas, providing high-resolution visuals ...

With programmatic advancements and an increasing focus on omnichannel campaigns, the digital out-of-home (DOOH) industry is ...

DOOH Shift: Growing but faces high costs, regulations, and slow programmatic adoption. Market Growth: Expected 15.2% CAGR, ...

Boosting Mall Media Business with Cutting-Edge DOOH Solutions,’ highlighting how advanced digital out-of-home (DOOH) ...

This is another opportunity for advertisers to take advantage of the flexibility and data-driven nature of programmatic DOOH, this time in familiar and valued locations like shopping malls and areas ...