Tequila is scorching hot right now. According to the Distilled Spirits Council of the United States, over $6.5 billion ...

Diddy said, ‘This explains why no one’s buying my tequila,’” the “Tonight Show” host jokes The post Fallon Teases All the ...

Jimmy Fallon dove into President Donald Trump’s recent tariff scuffle with Canada and Mexico on Monday night’s “Tonight Show,” mocking the Republican leader’s assertion that tariffs ...

From wrestling to Hollywood, The Rock mastered branding. Learn how radio stations can apply his marketing tactics.

High-profile celebrities continue to launch Tequila brands, bringing attention to the spirit. Examples include Michael Jorden's Cincoro, Dwayne ‘The Rock’ Johnson’s Teremana Tequila ...

At an exclusive debut event in Mumbai this week, Ardent Alcobev, a newcomer to the premium Alcobev market in India, launched Dram Bell, a luxury blended Scotch whisky. Kevin Pietersen, the former ...

Dwayne "The Rock" Johnson and Kendall Jenner's tequila companies are among the top grossing alcohol brands among celebrities. Johnson has reportedly sold 2 million cases of his tequila.

Influencer marketing tends to get a lot of press these days, given the stratospheric sums involved in celebrity endorsements from influencers and brand ambassadors ... Rock—aka WWE ...