James alleges companies fueled youth vaping epidemic with sales of cartoonish packaging and flavors, including Blue Razz Slushy and Sour

In 2022 litigation, the co-founder of Buffalo-based Demand Vape told a federal judge that his company had sold more than $132 million worth of Elf Bar e-cigarettes in the past year. The company that makes Elf Bar is based in Shenzhen, China, and sells flavors including “strawberry mango” and “lemon mint.”

New York sued several large e-cigarette manufacturers, distributors and retailers on Thursday, saying they fueled a youth vaping epidemic by selling products with cartoonish packaging and flavors such as Baja Slushie,