Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a natural, fresh-faced look using only ELF and one must-have product from ...

Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...

Brand uses: Brands can partner with creators on Triller, as players such as Elf Cosmetics have done ... Educational content and tutorials, lifestyle content and entertainment are all popular on Likee.

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales ...

ELF's CEO, Tarang Amin, said that "consumer mindset" was focused on the LA wildfires and "uncertainty around the TikTok ...

Budget beauty brand ELF Beauty said demand for the beauty industry was weaker in January because of uncertainty over the banning of TikTok. The company's latest quarter, which ended on December 31 ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

Makeup looked great all night.” Pollara recommends this under-$15 pick from E.L.F. cosmetics. “Elf’s Halo Glow is great for all skin types and leaves a bright and dewy finish, this is great ...

The pressed powder formula can be used on its own as a foundation, on top of makeup for more coverage, or to touch up. It delivers a blurred, soft-focus glow. The formula is vegan and cruelty-free.