If you’ve read thus far, the e.l.f. Power Grip deserves a spot in your shopping cart (just tap the button to buy!!). At only ...

A good primer is key to ensuring your makeup stays put all day. Although some beauty lovers swear by high-end products that cost an arm and a leg, you don’t need to spend a ton to see real results.

Not all TikTok hacks are successful, but every once in a while, I come across a video of something so simple–and so genius—that I'm genuinely mad I didn't think of it first. Like, throwing a big block ...

As someone who has combination/oily skin with creases around my eyes, my makeup needs a primer to prevent it from sliding all over my face. In my opinion, a good primer should give your skin ...

E.l.f.’s Putty Primer is all over TikTok – and now, the brand has released a new version of its popular primer. TikTok is filled with countless beauty reviews. In fact, with videos going viral ...

The most popular primer of choice in said TikTok videos is Elf's Power Grip Primer, which I always have on hand because it ...