That option is still in play for a few of these models, however — and perhaps the most compelling is the recently-revealed X Gran Equator SUV. If that sounds exciting to you, Genesis chief ...

The X Gran Equator’s elongated hood may appear a bit awkward in some of the vehicle’s promotional photos, but in person, the design feels natural and is complemented by wraparound two-line ...

At the 2025 New York International Auto Show, Genesis unveiled the X Gran Equator Concept — its first adventure-focused vehicle designed for modern explorers craving elegance and rugged capability.

Billed as a vision for a bridge between adventure and refinement, the Genesis X Gran Equator Concept has been unveiled at the New York Auto Show. “The X Gran Equator Concept is an exercise in ...

But the company's latest concept, the X Gran Equator, makes a big change to that aesthetic — a change I genuinely can't tell if I like or not. On every Genesis, the centerpiece of the front ...

And the newest X concept might just be the most exciting idea from that future yet. The Genesis X Gran Equator is an SUV, but unlike the other SUVs the brand currently makes, this one is not ...

the Genesis X Gran Equator SUV concept is what the Korean luxury automaker calls it an “adventure vehicle concept.” While that definition is more than a bit nebulous, it’s clear that this ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

Genesis's latest concept is an adventure-seeking SUV called X Gran Equator. The dramatically styled concept vehicle was unveiled at the 2025 New York auto show. A production model hasn't been ...

The Genesis X Gran Equator Concept puts a bold and adventurous spin on the traditional SUV style. It also ushers in the next-generation of the company’s “Athletic Elegance” design philosophy.

Related: More 2025 New York Auto Show Coverage Genesis’ new X Gran Equator Concept isn’t like those dedicated off-road luxury SUVs, but it’s instead a mashup of current Genesis design themes ...

One year after pulling back the curtain on the dazzling Neolun at the same convention, the company has returned with an even more striking concept, the X Gran Equator. The marque’s first ...