At the India Communication Summit 2025, industry leaders discussed strategies for turning subject matter experts into brand ...

Discover how Agentic AI is transforming marketing strategies by enabling autonomous decision-making, personalizing customer ...

Instead of aimlessly guessing how to plan their budgets for the year ahead, marketing teams can use data to guide their ...

Actor Tamannaah Bhatia has been roped in as a brand ambassador for Karnataka Soaps and Detergents Limited (KSDL). The ...

Be proactive in getting your company’s name and reputation established for more than just traditional search engines.

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Hexaware Technologies has been recognized as a winner at the Brand of the Year Awards 2025, which celebrates brands that have ...

XX-XY Athletics challenged Colorado's anti-discrimination law, claiming it infringes on free speech and impacts their stance ...

TikTok’s unveil ‘Brand Consideration’ across Australia and New Zealand, a new advertising tool enabling brands to identify ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff ...

With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best ...

Tamannaah Bhatia has found herself in the eye of a storm as fresh controversy erupted over her appointment as the brand ...