The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Michigan State University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super ...

SUMMIT, N.J., Feb. 20, 2025 (GLOBE NEWSWIRE) -- Aterian, Inc. (Nasdaq: ATER) (“Aterian” or the “Company”), a ...

Amid the conversations and controversy from Super Bowl Sunday, Poppi finds itself in an uncomfortable situation.

Refiner-marketer launches new brand licensing program for retailers outside its territories who source their own fuel ...

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer ...

SEO alone isn’t enough in 2025. Learn to integrate search into a full-funnel marketing strategy to reach, engage, and convert your audience.

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

Landmark’s E Street Cinema, a hub for indie, foreign and niche films, cited business struggles since the pandemic.

An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...