The Red Sox run a variety of promotions throughout the season. Check out the giveaways, theme nights and heritage ...

The UFC is changing course on one of its most symbolic events of the year. Known for celebrating Mexican fighters and culture ...

Many U.S. corporations this year stopped supporting Pride events that celebrate LGBTQ+ culture and rights, causing hundreds ...

The annual jazz festival returns to the Hollywood Bowl this summer with its brand new partner, Blue Note Records. The non-stop two-day celebration features some of the best in jazz, including ...

On The Rocks showed up with style, strategy, and just the right amount of buzz—reminding everyone what smart brand marketing ...

Below, I rounded up 12 brands you need to have on your radar if you're in charge of organizing a bachelorette party or trip.

There's a lot that goes into hosting, but with the right approach and a few well-chosen party essentials, you can make it ...

As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.

Morgan "Mo" Guffey-Selaya is the creator of Mo Productions, a prominent Lubbock event organizer. Here's how she started ...

Explore how brands use scarcity, exclusivity, and social sharing to design must-attend experiences and events that tap into ...

We Bring The Party, LLC is transforming how celebrations come to life across the Greater Austin Area in Texas. As a locally ...

A party celebrating Wrexham's promotion to the Championship is set to be held over the Bank Holiday weekend. The Red Dragons, owned by Hollywood stars Ryan Reynolds and Rob McElhenney, registered ...