Between delays, reshoots and rising costs, this year's summer blockbusters are racking up astronomically high price tags when ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Non-profit organizations use social media for the same reasons a small business might – to develop a "social" relationship with clients or customers. Also like their counterparts in the business ...

What this means for Facebook, Instagram and WhatsApp users COMMENT | TOLU OLAREWAJU & JAGANNADHA PAWAN TAMVADA | Meta, the ...

IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment matched its massive price tag.

Dana Strong spoke at the Media & Telecoms 2025 & Beyond conference in London, hosted by Deloitte and Enders Analysis.

Spanish-language giant TelevisaUnivision will part ways with its veteran ad-sales chief, Donna Speciale, even as the company ...

Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen.” ...

British sci-fi author Charles Stross plunged readers into a head-spinning tale of mind uploading, the dismantling of the ...

Google’s ad engine, cloud growth and AI lead are stronger than the market thinks. In a year marked by rising anxiety over the ...

Broadband TV News spoke with Sanja Božić-Ljubičić, CEO, Pickbox, Mediatranslations, Mediavision, NEM and Ivan Ljubičić, ...

New Jersey’s Office of Consumer Protection has prepared proposed rules for the New Jersey Data Privacy Act (NJDPA) (Proposed Rules). While the bulk ...