Between delays, reshoots and rising costs, this year's summer blockbusters are racking up astronomically high price tags when ...

For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns. A well-designed social media marketing plan ...

Non-profit organizations use social media for the same reasons a small business might – to develop a "social" relationship with clients or customers. Also like their counterparts in the business ...

What this means for Facebook, Instagram and WhatsApp users COMMENT | TOLU OLAREWAJU & JAGANNADHA PAWAN TAMVADA | Meta, the ...

Meta faces heightened scrutiny and fines from Nigerian regulators demanding respect for local data protection and consumer ...

IPL 2025 sparked a shift in brand strategy. Experts weigh in on whether this year’s Indian Premier League media moment matched its massive price tag.

There’s no better way to convert digital discovery to in-store purchases than by sparking recognition and allowing shoppers ...

Dana Strong spoke at the Media & Telecoms 2025 & Beyond conference in London, hosted by Deloitte and Enders Analysis.

Perplexity is now trying to raise funds at a $14 billion valuation, although it only generated $34 million in 2024.

Spanish-language giant TelevisaUnivision will part ways with its veteran ad-sales chief, Donna Speciale, even as the company ...

YouTube's become central to the conversation at the ad world's big event, but Disney and Paramount want to reclaim the spotlight with tech and sports.

With the future of other social media platforms up in the air, consider TikTok's ban/reinstatement in the US as an example: Could we soon see a ... SEO is already a staple tactic in B2B marketing for ...