The Qualities of a Good Advertisement ... In fact, a particularly inventive cooperative advertising program example saw Walmart and Dove collaborate on a "Campaign for Real Beauty." ...

Marketers use semiotics to tug at heartstrings and base their advertising on your emotional response. Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor ...

These three examples represent the good, the bad and the ugly of your organization ... In 2011, Patagonia launched a provocative Black Friday ad compelling customers to NOT buy their products ...

It’s no secret that consumers tend to doubt marketing claims–for good reasons ... Among the most famous examples was an ad for Volkswagen, which contained a one-word headline: “Lemon.” ...