Finding a signature scent is no small feat, but this warm, musky debut fragrance from Merit is a strong contender for your ...

It's not about the clothes or the accessories, but perfume can say a lot about a person. When it comes to famous people, it’s not weird to want to know what our favourite celebrity smells like ...

CELEBRITY fragrances can sometimes be samey, underwhelming and overpriced. Rewind a few years, and it felt like every ...

On Wednesday, model Hailey Bieber sold her beauty and skincare brand Rhode to Elf Beauty Inc. in a $1 billion deal. In a ...

Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.

Hair fragrances are back and better than ever. And with sprays ranging from fruity to floral and sweet to sexy, there's aroma ...

The perfume that someone chooses to wear says a lot about them, so it's no surprise that we're intrigued by the scents that the rich and famous spritz on before stepping out or, indeed, going to ...

The Perfume Shop has had a scent-sational new addition as it opens the doors to another new and improved experiential store ...

Food critic Opeyemi Famakin has sparked buzz with his perfume collection video, claiming Lagos men can’t match his scent, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Over 2,000 Ulta reviewers are obsessed with Ariana Grande’s lavender-based perfume that contains a range of fruity and ...

Death Stranding 2: On the Beach will feature a cameo from enormously popular vtuber Usada Pekora, Kojima Productions has ...