DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at scale.

If you feel these atmospheric changes inside your head, you might be a "human barometer." And you wouldn't be alone: Many people in the community consider themselves migraine meteorologists ...

In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global ...

The Feels Barometer is our antidote to the 'meh-ification' of advertising. If, according to pioneering behavioral psychologist Daniel Kahneman, 95% of decisions are emotionally driven, then why are so ...