In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global ...
DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at scale.
Fueled by frustration with toxic work environments and poor leadership, revenge quitting—or abruptly leaving a job to make a statement or highlight dissatisfaction—is becoming an unsettling trend in ...
Africans aren't feeling optimistic about the difference being made by their leaders. For some countries though some areas of concern like secuity and corruptions are actually not as bad as some fear.
The Grammy Awards was hosted by Trevor Noah with an audience filled with the biggest names in music. Despite the length of ...
The Feels Barometer is our antidote to the 'meh-ification' of advertising. If, according to pioneering behavioral psychologist Daniel Kahneman, 95% of decisions are emotionally driven, then why are so ...