If it weren’t for two events, the band’s debut album and the genre it shaped would have sounded very different ...

Fender’s EVP of Product Justin Norvell explains what convinced Fender to change its mindset on where its guitars are built – and what makes the new Standards different from the Player Series (apart fr ...

Sanrio and Fender have joined forces in a collaboration that aims to win over musicians and Hello Kitty fans alike ...

An evolution of the Telecaster - the first mass-manufactured solid-body electric guitar - the Fender Strat was designed to be lighter and more player-friendly than its dual pickup predecessor. Adding ...

With these new products, according to Norvell, Fender "constantly strive(s) to provide forward thinking designs and unparalleled tonal adaptability with all of the guitars and amps that we release.