Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

The new GTA 6 trailer first sent me into weirdo mode about 43 seconds in. As Jason walks through a convenience store with a ...

In a marketing landscape where traditional campaigns are increasingly tuned out by ad-weary consumers, some brands are ...

The Seth Rogen show parodies brand films and nods to real-life successes ... getting promoted to be the head of the fictional Continental Studios. The catch? He only gets the job after promising ...

The Spanish-American actor Sean Dominic plays Nate Hastings Jr. on the daytime soap opera The Young and the Restless. The ...

When brands used user-provided data to personalize messages, the fictional brands in the study gained between 10 and 26 percentage points in preference, stealing them from category leaders.

That's why companies invest millions in creating and maintaining these fictional brand ambassadors." I do think this is still true, I just find it hard to believe that Snap, Crackle and Pop are ...

In today’s post here at DM News, I want to share six core psychological reasons behind this rewatching habit. These reasons ...

In the trailer, we see Jason benching what appears to be 275lbs. Using weight plates from the amazingly fictional brand "GAINZ," we can see the outer-most plate is 25lbs. The inner ones look like ...

In a region where storytelling is a birthright, three literary powerhouses— T&T/Scottish poet Anthony Vahni Capildeo, Haitian ...