Google has announced measurement updates to help marketers strengthen their first-party data strategies ... to solve an old data conversion problem when sending text images and videos across ...

Usage of these integrated third-party ... Image 3 (which hit public beta last July). The Firefly Video Model is also now generally available, moving beyond the limited beta phase first detailed ...

will immediately begin utilizing Medidata Clinical Data Studio on its studies, differentiating ICON as the first large CRO to fully infuse this technology into its clinical workflows. The ...

will immediately begin utilizing Medidata Clinical Data Studio on its studies, differentiating ICON as the first large CRO to fully infuse this technology into its clinical workflows. The integration ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first ...

The Media Rating Council, an independent body that sets standards for and monitors Nielsen and other ratings providers, on Thursday said it approved the use of first-party live streaming data into ...

The Media Rating Council, an oversight group that applies standards for audience measurement, has approved a plan in which Nielsen will integrate first-party streaming data into the company’s ...

Mobile-first games platform Party Icons has raised $9 million in a private funding round led by BITKRAFT Ventures. Party Icons will use its newly secured funds to accelerate the creation of "diverse ...

Party Icons, a mobile-first gaming platform with three fully ... them to organize events and tournaments, leverage player data and manage their club members’ in-game experiences.

Not sure what first-party data is? Or not quite sure where to start with a first-party data marketing strategy? Follow along to understand what first-party data is, how it differs from other data ...

Unlike third-party data, which can often be less reliable and less directly relevant, first-party data is collected directly from customers and it holds immense value for retailers as it offers ...