Imagine this scenario: you’re allowed to fish for bass every day for the rest of your life, but you can only use one lure. You have an unlimited supply, but it’s all the same bait. What would ...

LIVELY PADDLE TAIL & SHARP HOOK - The bass fishing lures have a special 3D T-shaped paddle tail, which will give off turbulence, naturally sway and swing with the water flow, creating a lifelike ...

Finding the best bass fishing lure isn’t just about picking the flashiest option on the shelf. It’s about finding something you can trust—day in and day out—to catch fish no matter where ...

Learn how to identify a bass feeding frenzy, where to look, what lures and techniques work best, and how to maximize your chances of a trophy catch.

This rod will catch fish without braking the bank thanks to its components and middle of the road length, power, and lure- and line-weight ranges. Crankbait rods for bass share one trait—a ...

The first-day-of-issue event for the Freshwater Fishing Lures stamps is free and open to the public. News of the stamps is being shared with the hashtag #FishingLuresStamps. John DiPeri, vice ...

The U.S. Postal Service unveils its Freshwater Fishing Lures Forever stamps at Bass Pro Shops’ Wonders of Wildlife in Springfield, MO, on March 13, 2025.