News

Maintaining Ford's iconic blue and white colour scheme, the concept design expertly captured the brand's essence while modernising its look. Despite his slick design, Rand's logo concept was rejected, ...
Longtime Ford dealer Bill McCubbin is now 102, and this week, he got a special look at some of the automaker's rarest rides.
Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived automotive brand logos could be; remember, Ford has been using essentially the ...
Speaking to a room of executives, scholars and industrialists, Ford CEO Jim Farley said he believes the United States must ...
The alternative Ford logo was created back in 1966 by Paul Rand, the legendary designer behind some of the most iconic logos, such as ABC and IBM. His design takes a timeless yet ...
The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading U.S. sales.
The International Production group has hired ex-BBC Studios exec Matt Ford in a newly-created digital role to “engage with UK content creators, create digital originals and build creator partnerships.
TikTok creators have been going viral for videos showing a mirrored version of the Ford logo. What are these videos all about, and why are they so popular?
2025 Ford Mustang Mach-E (Source: Ford) The plant will help lower EV costs while “allowing the US to finally build LFP batteries at scale and pave the way to compete globally on energy storage ...
FILE - A Ford logo is on the tailgate of a pick-up truck and on a Ford dealership sign in Salem, N.H. NEW YORK (AP) — Ford is recalling more than 850,000 of its cars across the U.S. because the ...