Genesis recently unveiled a new concept model at the World Economic Forum 2025 in Davos, Switzerland, a curious but appropriately upscale location for the South Korean luxury brand to reveal something interesting.

This bonkers one-off creation is called the ‘GV60 Mountain Intervention Vehicle concept’ and has been revealed in Switzerland

Genesis revealed the GV60 Mountain Intervention Vehicle Concept this week in Switzerland, the perfect place for this EV built for rescue operations.

After the Genesis GV80 Desert Edition used by 80-year-old icon racing driver Jacky Ickx to traverse the desert during this year's Dakar rally, here's this

According to Genesis, the GV60 concept car, which was unveiled at the Ameron Hotel in Davos, Switzerland, from the 20th to today, is designed to safely carry out reconnaissance and rescue support tasks in rugged terrain and severe weather conditions. It emphasizes the safety of passengers and functionality for mission performance.

Genesis has a new concept vehicle, but instead of a sleek sports car it's a unique mountain recovery vehicle built for tough tasks.

The Genesis GV60 Mountain Intervention Vehicle concept looks like it's ready to kick off an epic backcountry ski adventure—or rescue somebody who's having a bad one.

The GV60 Mountain Intervention Vehicle is an extreme off-roader equipped for traversing snowy climates, sporting a set of tracks and a custom roof rack.

Should you get stuck on your summit attempt, you better hope the distress call is picked up by this tricked-out Genesis GV60 concept. The purpose-built ‘Mountain Intervention Vehicle’ - that purpose being to intervene on mountains - gets meaty snow tracks beneath wider carbon fibre arches,