Sales for Jellycat-branded plushies have skyrocketed in recent years, spurring an industry boom largely driven by Gen Z consumers, Fortune reports.

Pokemon has expanded its Soda Pop plush range by five with the additions of Vulpix, Alolan Vulpix, Cubchoo, Munchlax, and ...

Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and ...

The collection includes tons of different Pokemon, including Charmander, Bulbasaur, Squirtle, Snorlax, and more.