Ball striking in golf is about precision—finding fairways when others miss, hitting greens from tricky lies, and making it ...

At any given moment during a typical professional golf tournament, 14 balls are in motion, and players hit upwards of 30,000 ...

Callaway is cranking out limited-edition golf balls at lightning speed. They’re dropping quite literally one a week at this ...

The White House South Lawn was turned into a Par 3 course on Monday and Bryson DeChambeau took his shots on it after golfing ...

Joe Ferguson has been analysing the impact of A.I. in golf equipment to date and considering what seemingly far fetched ...

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.